Video can be intimidating, but when done well, it can be a source of new business. Rocky S. Progano, President, MediaCOM Inc. Stamford, CT says, “Whatever your industry, you can benefit from video in your marketing campaign. Videos lead to more conversions than any other type of content. If you put a video on your product pages, you can increase both sales and up-sells.
Create video testimonials. By allowing prospects to see a real person behind a recommendation, you increase trust in your company.
Show viewers the people behind the business. Create short, fun videos that show a typical day at the office and demonstrates your company culture.
Broadcast offline events. Allow people who were unable to attend a seminar, roundtable, or forum to watch a video of the event.
Learn More on the air today with my ol’ pal Rocky Progano.
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