Back To Business Monday and it’s not business as usual anymore if you don’t want to become obsolete. You’ve got to take risks to stay in the game. John Wessinger knows that – he became obsolete. John spent years working for global organizations in the retail and healthcare industries supporting the marketing & sales of billion-dollar brands. Then things changed but he did not know how to. He always had a steady job and did not know how to ‘risk’. He decided to acquire a ‘risk mind-set’ by trying surfing, something he wanted to learn but always feared. He shares his lessons learned in “Ride the Wave: How to Embrace Change and Create a Powerful New Relationship with Risk.” John Wessinger is a business strategist, founder of Lateralus Solutions, a marketing and sales strategy firm. He believes it’s necessary for business leaders today to model themselves after the archetypal surfer: they must learn to embrace the conditions (quickly evaluate changing markets), adopt a progression-based mindset (continually build new skills) and use risk as a compass (willingly explore risk-driven strategies) to thrive in today’s new conditions. Risk is now the new norm and the new path to success!
www.lateralussolutions.com/book
John Wessinger
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