That’s The Spirit! See a Gap in the Market and Go For It!
‘Faire La Fete’ is the fastest growing French Sparkling Wine in the U.S. I found out about it and met dynamic and sophisticated Co-Founder Charlotte Holl at a ‘Woman Owned’ event in Greenwich, CT, I was invited to last month.
I picked up Charlotte’s’ smart vibe quickly and wanted to know more about her sparkly new venture, one, because I’m a startup junkie, and two, because I know how hard it is to launch any new venture never mind a new sparkling wine. Does the world really need more bubbles? Apparently yes.
Charlotte’s’ brilliant business Dad Edward Holl saw the opportunity and decided to go for it and lured Charlotte away from her fashion world to come work the new venture together under the umbrella of First Growth Brands. They hired best in class ‘spirits industry’ pros, and the best in class creative agency (Miramar.)
They make their French bubbly in Limoux France, famous for actually having invented the process for making sparkling wine. Their sparkling wine has half the sugar of prosecco, is being sold at a third of the price of champagne but has all the quality of both. They priced it right to make women smile and now have big orders from big chains across the country who are betting that Moms will want to pick up a bottle of bubbly for themselves along with that bottle of milk for the house.
Sure, looks like ‘Faire la Fete’ has a sparkling future ahead if things keep going the way they’re going.
BTW, Faire La Fete translates to…‘To Party’!
Gotta love the French easy way of partying. (Especially since they somehow don’t get fat doing it)
Meet First Growth Brands Co-Founder Charlotte Holl and hear all about Faire La Fete the fastest growing French Bubbly in the U.S. in this podcast of our live interview on The Debbie Nigro Show.
