The next big social movement in this country? People in the second half of life taking life by the horns and not settling for the way their parents aged.
Here’s a loud statistic. If you’re healthy at 50 there’s a good chance you’ll live to see at least 90. What the heck are you going to do with all that precious time?
Michael Clinton wants to show you how to ‘ROAR’ forward no matter how old you are. He gives you a ‘how to’ roadmap in new book , ‘ROAR Into the Second Half of Your Life’.
Michael’s inspiration to write the book was was born out of his complete frustration with seeing books about slowing down, aging, and making life smaller. That’s not what the over 50 crowd wants to do anymore.
Michael reminds us that 35% of the population is 50 and over. Every day 10,000 people turn 65. And 1 in 5 people will be 65 and over in 2030.
Michael says, “There’s a huge group of people all living very different kinds of lives than their parents lived. They want to be active. They want to go back to school. They want to start new careers. They want to be the pioneers and we call them in the book The Re-Imagineers’. People really re-defining the second half of life.”
Yes the old script of aging is blowing up and Michael Clinton is passionate life’s second half is whatever you want it to be for yourself. Wanna be a world traveler? Try a completely different career? Hone a new skill ? It’s time to ROAR.
Here’s what ROAR stands for by the way…
R – Re-imagine yourself
O – Own Who You Are
A – Act On Whats’ Next
R – Reassess Your Relationships
PS Michael and I passionately agree the world of advertising needs to wake up and pay attention to this hugely underserved demographic.
Get inspired by listening to this 15 minute Feature Interview Podcast of Michael Clinton joining me LIVE on The Debbie Nigro Show. Should totally get you ROAR-ing!
*********************************
Michael Clinton grew up in a housing project in Pittsburg and went on to become the President and Publishing Director of Hearst Magazines,overseeing Esquire, House Beautiful, Food Network Magazine, Oprah and many more. Now at 68, he’s a special advisor to the CEO of Hearst Corporation, a writer, photographer, global marathon runner and pilot. He sits on many boards, gives back through philanthropy, and travels the world. Obviously he’s ROAR-ing!
