Once a week I cover trends and trending topics on my radio show. On this show I cover “fluting” as a hot 2024 design trend and “grounding shoes,” as a current meta trend. Oh and how 98% of influencers are making less than 100K not millions as you might have been led to believe.
Yet these days everybody and their mother and grandmother too, wants to be an influencer, which would be fine if everybody had a good cause they were trying to influence.
Terry Torok who joined me in the studio this week has a company called ‘Creative Intelligence Agency’ and represents rising Influencers & A-List Artists with Causes. People like George Clooney, Elton John, Alicia Keys, Jamie Fox, Kevin Bacon, and Deepak Chopra. His Focus is on creating films and projects of positive impact.
Terry has worked in Entertainment Media for 30 years, including brand sponsorships for the Super Bowl 1/2-time show, 4 Olympics and 3 World Cups. He was also one of the original pioneers of Esports, creating the first world competitions, tours, TV series and the first Esports arenas in Times Square. Terry is also the Executive Producer at Live from Earth Entertainment.
Terry and Deepak Chopra just collaborated on a new game called ‘Graticube’. They’ve gamified a way to more meaningful conversations for people interested in connecting deeper with others. The Graticube involves dice and cards that prompt players to share stories and foster connections during gameplay.
Graticube is a game that aligns with my own personal mission to inspire more authentic connections and conversation between perfect strangers, best friends, family, and co-workers. It’s the same reason I wrote a book called “How To Talk To Strangers Advice from a Professional Stranger Talker” that just debuted on Amazon.
Terry and I discussed the importance of establishing ‘trust’ for meaningful interactions and we talked about how social media platforms like LinkedIn often lack genuine conversation, even though you’d assume a platform for connecting in business would see a higher rate of returned messages after you’ve reached out to someone.
Fortunately,Terry Torok and I are the kind of people who respond! LOL We originally met on LinkedIn and established the trust and connection which led to this wonderful in-person catch up. How nice.
Enjoy this podcast of our live inspiring conversation on The Debbie Nigro Show. If you’d rather read than listen the audio transcript is below.
AUDIO TRANSCRIPT:
0:00:00
It’s time for the Debbie Nigro Show with Debbie Nigro, who says she’s still a babe, or at least she thinks she still is. That’s right, attitude is everything, and Debbie’s delusionally young. No one sees the glass of Cabernet half full like Debbie. She’s fresh air with a magnetic flair. Some day has arrived, and as far as she’s concerned, it’s time to roll.
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It’s a beautiful morning. I think I’ll go. I’m.
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Just.
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Just.
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Well, it’s a lot easier when the sun is shining to feel like you want to breathe in that fresh air.
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Yes.
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lot easier when the sun is shining to feel like you want to breathe in that fresh air. Yes. Hey, everybody. I’m Debbie Nigro. Good to be with you guys again today. Putting the
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little live back in alive. So I try to do over here. And you know, one day a week I try and share what’s trending, what’s happening, who’s cool, who’s innovative this day of the week. So today is that day. And coming up in just a second, I’m going to introduce you to my world class guest. But also coming up this hour, you’re going to hear about fluting. I know, me neither, didn’t know. It’s the hot 2024 design trend for this year. And you’re going to hear about grounding shoes. They’re big, so big it’s like a meta trend going on, like everybody’s going crazy on
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grounding shoes. and He’s one of those guys that I admire and follow on LinkedIn because I can’t believe what he’s doing to change the world and be innovative. He’s like the chief innovation officer for a company. That’s actually, that’s how we met, I believe. And I’ll tell you about that in a second,
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but let me give you a little background on him. All the rising influencers and A-list artists with causes align with Terry Torok. He has a company called Creative Intelligence Agency and he focuses on creating films and projects of positive impact. We’re talking people like George Clooney, Elton John, Alicia Keys, Jamie Foxx, Deepak Chopra, and besides being the co-founder of his Creative Intelligence Agency, he’s also
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the executive producer at Live from Earth Entertainment. He’s been doing this for a lot of years, brand sponsorships for four Olympics, three World Cups and the Super Bowl half-time, and he was the OG of the eSports world. Sorry, baby. Hey, really.
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Hey, we’re actually meeting. You know, all my life, as I grew up, I was told not to talk to strangers. You don’t do that, but you wrote the book on how to talk to strangers, and this couldn’t be any stranger, so I’m really glad we’re here.
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I’m happy you came. There are so many relationships that people create online that never come to life. And that really needs to change. That’s my point of the book. It’s fun to know people and be able to connect in the new world order that we do and share ideas and I’m like rooting for you, like, wow, he’s changing the world, you know? And you’re about human emotion and doing good and people with causes. I’m like, I want to know that guy.
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So you know people that you want to know, but then it really goes nowhere. So coming here today, and I know you don’t usually stop to do anything because you’re running around the world all the time, is a blessing. And I think that things are set up to be that way. For some reason, you were in town, I said, what are you doing? You said, come on. So here we are, right?
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You’ve mentioned a lot of really cool things. How do you break the barrier of online and you follow somebody online, you admire them, but then how do you get to get into a you know one-on-one conversation? I think it comes down to trust you know establishing trust because hey the wily world of WWW Worldwide whatever is it’s tough because very tough don’t know who to trust But I like you know I just appreciate your approach your tone. I think you’re super cool. You’re very approachable I am super cool. I mean jump into the middle of a conversation when we talk so those are all good signs.
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Yeah, it’s really nice. I noticed on LinkedIn, which is a business platform for social connecting, that many people don’t respond when somebody is trying to sell them something or connect with them. So it is meant for that purpose, and yet it’s a real small percentage that actually where a transaction takes place, meaning that somebody interacts to even talk about a transaction.
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Deb, you nailed it. I always see like, you know, some of the people that I follow or interact with, it’s a one-way push and they’re just probably got an assistant or something, pushing out, pushing out, pushing out, pushing out, but there’s no conversation. They’re not following up. I make it a point, and I work with a lot of college students around the world, 2,000 college campuses, you know, if we interact, I go on and I’ll recommend them, I’ll interact with them. First of all, always lead with gratitude.
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Thank them, you know what’s going on. Ask a question, but really truly ask if you’re asking what’s going on. Be prepared to really listen.
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You know what? You just said something that sparked me to point out another reason for this book. The younger generation, the college kids, really have no skills when it comes to conversation with new people because they have grown up in a virtual world. They don’t have the same base or foundation for knowing how to create relationships. I mean some do, the adventurous ones do, but many don’t. I think this might be a good audience for this topic because I know that people who are older and lonely find it relevant. I know that people
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who’ve been weirded out by the pandemic and stood back and now stood back too long will find it
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relevant. But I think the young generation might benefit. I always like how the pendulum swings back and forth, but I see a lot of people that are reaching out and saying, you know, I’m burnt out online. I’m burnt out on online dating. I want to make deeper connections. I’ve got two boys college age. I see them really looking to connect with humanity, really looking to connect deeper with humans. So I’d say they’re predisposed, they’re ready, and they took a hard swing. We know what it was to grow up without ATMs and cell phones and directions.
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Oh yeah, for sure that. Yeah, ATMs. Wow. I think back to how the heck did we function?
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You know what we did? We took money out of the bank on Friday, enough to calculate what we thought we were going to spend in the weekend, which was actually a decent practice.
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Now, did you ever miss the bank on a Friday before a weekend and want to just slap yourself
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totally screwed up my weekend?
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Totally screwed up.
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Yeah, yeah, yeah. And then you never take out enough. And then sometimes you’re like, well, the bonus is if you take out too much and actually Monday you put money back in the bank rare occasion but all good.
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Do you still write checks?
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Only if I have to and it’s rare probably maybe for a year none to myself.
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Right it’s crazy. Yeah. But we still have checks anyway. Okay let’s get into you. Okay you and all these A-list people and influencers as I understand it and you it’s your business, the reason you bond with them and represent them with your creative intelligence agency is because the ones that you do involve yourself with
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have a cause that’s just as important as their fame.
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Yeah, exactly. I really enjoy working with, whether they’re rising influencers or A-list artists, when we have a deeper, different conversation, a conversation that happens backstage or in our homes. That is, what do you really want to do? What are you passionate about? What do you really want to accomplish? So the list goes on. But George Clooney, I helped him prepare his speech for the UN when Darfur was up in flames, and again, by the way, still is. But I had a chance to go to Darfur, I had a chance to work with child soldiers, I had
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a chance to work with Alicia Keys and Kwasun Atal working with orphaned children of AIDS. Those are the kind of conversations that really are deep meaning, they’re passionate, they’re awesome because you’re connecting with somebody on a very different level about what they care about, Elton John and his AIDS Foundation. So I love that kind of deep human connection of like, hey, performance is what I do, but what makes my heart move and maybe even creates the lyrics to the songs I create, that’s out there somewhere where their heart is connected to and those are cool.
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It’s funny, I just got involved and reconnected with a guy named Jim Keyes, who was the former CEO of 7-Eleven, where I had done my original book tour at 29 7-Elevens in 30 days back when for the last one I love it I happen to catch on LinkedIn he had a new book called education is freedom I had him on the show to bond again and then I had an idea for him about how to extend his mission which is education and I’m putting together something for him hopefully with a guy who created the book vending machines in all the schools to increase literacy amongst kids but now take it to the college and high school level so we’re on the same
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wavelength. Love it. I love new ideas I love innovation I do want to talk about Deepak Chopra when we come back if you still have time because you have something you brought me which is a new game from Deepak Chopra is that what it
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is? Yeah we co-authored it with Deepak we’ll talk about it right after this.
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Okay thanks for being with us here on the Debbie Nygrosh Show we’ll be right
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back. And now, back to the Debbie Nygro show. It might seem crazy what I’m about to say. Sunshine, she’s here, you can take a break.
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I taught you to take a break when I’m around, because I’m usually talking, and you’re like, okay, when she stops talking, we’ll just take a break. It doesn’t happen very often. Anyway, hi, everybody. I’m Debbie Nigro. I hope that some of the words I share at least lend some value to your life in some way. The people I introduce you to that fascinate me, like my guest in the studio today that you get a chance to meet.
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Terry Torok was a random LinkedIn guy I started communicating with. Then I had a business idea. Then he was receptive, and that didn’t work out. Then I knew he was from Greenwich But I forgot cuz he travels the world and he happens to be a Greenwich and New York Resident and he’s here in the studio with something from Deepak Chopra Chopra that he’s been working on I’m a huge fan of Deepak Chopra Terry has the creative intelligence agency and he works with rising influencers and a list artists with causes
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Okay, he knows about how to bring something to life. So what is this game? And what are we going to do here?
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Yeah, thanks for asking. So this game was first created by myself and a partner of mine, Sam Sokol, and it leads with gratitude. And so an example of leading with gratitude is the information I just heard. What I love about WGCH, it’s actually a radio station that’s locally owned and operated, meaning they care about the community. That’s what we do. We build communities.
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If we can scale the kind of trust that you and I started with, and scale that kind of trust, intimacy, and communities, and if we can look out for each other. I always think of it this way, Debbie. I have two sons, and if one of us could look out for two of us, then there’s enough of us for all of us. That’s the premise of the game. There are games called Cards Against Humanity, games that don’t necessarily plus up humanity I’d like to consider this as a game cards for humanity it’s got a time-space dice let
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me roll I’m gonna have you roll them so Deepak Chopra is involved how so cool so we’re gamifying books so we’re gamifying a trilogy of books okay this is a loud
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statement because what you said to me in between the break is this is how the younger generation is going to pay attention to education.
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Yeah, yeah, yeah, we consume it. You know, I’ve like you mentioned in the intro, I’m one of the OG’s of e-sports, and we’d rather be playing games. We’d rather gamify our learning. We’d rather do all kinds of other things and sit and learn and read.
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OK, let me just clarify what Terry just said. Not only was he one of the original pioneers of e-sports, he created the first world competitions, tours, TV series and the first e-sports arenas in Times Square.
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Come on!
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Yeah, it was fun.
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It was a thing then.
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You’re such a guy!
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Well, the future of eSports is even… we’re now nowhere near how this is going to explode into the near future. But let’s just… focusing on the games. So we’re taking a trilogy of games with Dr. Deepak Chopra coming out this summer. We have stores everywhere. But basically it takes any book, leading with Dr. Deepak Chopra, his information, gamifies it by rolling a time-space dice. So there they are, Debbie, one of those.
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You’re going to roll them on the…
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One is bigger than the other and they’re different shapes, so let’s see what that is.
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That’s up to you. Okay.
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So what do you got? Shame and never.
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Shame and never. So there’s your time-space and then you’re going to draw any one of these cards.
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Oh my God, it’s like a tarot card reading almost.
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We’ll see. Well, now the truth will come out.
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Ah, describe a person you celebrate. Without naming them or just describe them?
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Go ahead and describe them and then you’ll see that never shame will work its way into the story. Oh this is interesting. And you know why? This has already entered your subconscious. Your subconscious goes
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to work with you. Did I have to fix this negative word, never
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in shame? I’m always in no shame. Hey listen, when you go to South Africa, shame is a very enduring word. It’s like, oh shame man, it’s like a connection word.
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Okay, who comes to mind first is my daughter.
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Oh, come on.
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Yes, and I celebrate her as she navigates being a young mother in these tumultuous times, you know, with a dual income family and raising two children who are running like the speed of light and have different needs every second of the day. And I’m, you know, as I babysit, I’m like, oh, I can barely do this work properly. But I celebrate how she’s handling it through trying to grow herself as a woman and a business
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woman.
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So I don’t know if that would have ever come up in the conversation that we’re going to have this morning. Right. You had an opportunity to draw a card and talk about somebody so important that you celebrate. These are the conversations we don’t have anymore. I love it. Around the dinner table, you talked about young people having deeper, meaningful conversation.
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You can play this in person, of course. It’s got physical dice. You rolled shame and never. Can you tell me how that works into the story?
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I never say no when she needs help. I guess it’s a shame that I can’t provide more for her to take more off her.
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That’s beautiful.
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Beautiful. And maybe never shame is part of your…
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Wow, I didn’t expect to be talking about all this. Can we do it with you? Sure. Okay, I’m going to sit and play your game with you. Alright, so here’s your dice.
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Alright.
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And how does Dr. Deepak Chopra play into these questions?
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Okay, these are not loaded dice. I just was lucky enough to roll Love Always.
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Okay, pick a card
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now have to get how does he play into this yes so he’s you know he’s on his ninety ninth book i believe right now what’s how do you do that uh… it’s amazing
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it’s amazing how do you write ninety nine books it took me five years to write a sixty two page book come on
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well he’s a machine he’s a wealth of knowledge also by the way his agents live here in greenwich it’s uh… trident media and they live right here in greenwich but uh… but he’s a he’s a he’s a beautiful writing machine he has a lot to say, a lot of interviews, and he’s 76 years old now and he’s just getting started.
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I love that. I’m just running it out. All right, so what’s yours say?
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I’ve got, Love always, what would you put in a 30-minute vacation every day?
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Ooh.
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Ooh, love always, what would I put in a 30-minute vacation every day? Bob, you should think about this one. What would you put in a 30-minute vacation every day? Love always.
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Yeah.
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I think you could check into a motel for 30 minutes.
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The one with the timer on the door? I don’t know anything about that. I have no idea.
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I just think I need to see people in my family every day.
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I was thinking that, too. My real vacation is when you can break bread with your family, sit there at the dinner table, make the dinner table important, make it a moment and celebrate life, stop for a moment, conversation, no media, no TV, no phones on the table.
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It’s a great description for what kids need to learn about putting their equipment aside when they sit down to a meal. Because those of us that like the idea of sitting down to a meal, it is a vacation from the rest of our lives.
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And they should look at it that way too. And us big kids too. We’re sucked into that mobile home.
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I was actually watching a sporting event the other night, I think it was a Knick game, and they went to a couple people in the stands, and it was a father and a son and whatever, and they’re all on their phones. No one was even looking at the fact that they were on the Jumbotron.
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Yeah. Hey, well, now we’re going to have goggles on, you know, crossing the road.
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Are you going to buy those Apple goggles?
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So…
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And why should I?
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True confession here. You already have them.
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Oh, wait, did we finish the love always thing with you?
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Love always, baby. Love always is where it’s at at the dinner table when you sit around and break bread. I think leading with love is always the place and space that when you stop for a moment and say, how can I lead with love? How can I not judge? How can I take a moment just to observe and listen, then the dinner table just might be that 30 minute vacation that we need every day.
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It’s a very soulful game.
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I think so. And it’s actually, it’ll lead to stories that you didn’t know, you forget to ask, especially your kids or kids asking your parents. But it’s the last day on earth, you make your bed. There’s one cookie left on the plate at the party. What do you do, Debbie?
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Well, nobody’s around eating it. I’m taking it.
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There you go.
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And on the last day on earth, I’m not making my bed. Yeah, I don’t think I’ll make my bed either. I’m ordering pizza.
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I may not even look at it. I’ll say something else in my mind. I don’t know.
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I’m getting pizza with every topping.
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Right, right.
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What are you getting?
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I hope the pizza delivery guy is going to be there, but that’s all good.
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And I’m going to have red wine. There you go. What else, Bob?
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Oh.
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I might not even blow-dry my hair just for that point of it. That’s how we know it’s a last Oh, no, actually I would not blow-dry my hair because I’m gonna come see me and they can’t see me the way I
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Want to be remembered with the hair, right? Right, right and maybe not even red wine out of a box Maybe go for the bottle who knows? It’s the last day. So yeah, it’s um, so it’s called grad Q by the way There’s a great coffee shop in town called coffee for good. I love it. I know about it.
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It’s a little sweet.
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Come on. Yeah, I know about it. And they offer this for sale at Coffee for Good. So all the profits support Coffee for Good and support the special needs worker there. I have a special needs son, Justice.
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I was fascinated with that coffee shop and their whole game plan. I said, well, they should do this in every city in the country.
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Right.
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It’s a good vibe.
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Yeah, really good vibe. You’d like Deb there, too, the owner.
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She’s… Yeah, really good. In fact, I was going to do a story on that good. Yeah, right there are so many opportunities for people who have disabilities to participate in society given the right environment and I’ve done stuff that with a Wonderful organization called what’s a positive exposure? I don’t know if you heard about them my girlfriend does PR for them Lisa Johnson shout out Lisa and Yeah, they were they were able to connect people around the world during the pandemic who were either
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disabled or parents and family members of the disabled to give them community.
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So a lot of our stories are about that. So we were at FIFA World Cup last year in Qatar and we did a documentary called I am Somebody. It’s out in the festivals right now. And it’s about street children from all over the world who from 27 different countries gathered for the first time. They got their identity. Most of them were the first flights, the first passports. They got to play on the
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same pitches as the pros did in Qatar. So we look for those underdog stories, those rising influencer stories. We’re headed out this weekend to the Super Bowl. There’s a great story. The first woman NFL coach, first woman, Dr. Jen Welter, she will be there and she has something called Gridiron Girls. On the other side, they have… Flag football.
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You got it!
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Flag football. Right. I just saw my first flag football game with the men this weekend. Did you see it on TV?
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No, I missed it.
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It’s interesting, you know, but here’s the deal. It’s more accessible. You don’t need all the pads and equipment, so more young people can play and participate. Boys and girls, it’s really… it takes that contact sport into something very approachable, doable, and I think we’re going to see more of it.
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0:21:39
Well, the amount of concussions that are being reported every five seconds and how debilitating they are to young student athletes, that was a story actually this week, so something has to be done.
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0:21:49
Yeah, well, these are the things that they’re looking out for, so we’re heading off to Vegas to film those stories this weekend, but those are the kind of stories we look for. We look to produce the unsung heroes, the quiet corners of the world, the underdog stories,
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and also the… I’ve got a problem.
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I try and save everybody.
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See, the story about the kids, I could never take it. I would be heartbroken. How many kids could you adopt? I’d be like, I’m going to take everybody home. You surprise yourself. You do well because whatever you can get your arms around and hug with your fingers still touching, that’s what’s meant for you. That’s enough for all of us.
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And we just focus on, you know, it’s that starfish story.
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Save a few starfish. We don’t have to save a few starfish. We don’t have to save a few starfish. We don’t have to save a few starfish. We don’t have to save them all, but if we all do that, we’ll have an ocean full of critters and a full life with the other ones.
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0:22:35
You’re a soulful guy, very soulful. Terry Torok, you’ve got such a heart in there and that big brain because you’re always thinking about things out of the box. That’s why I love you. Just tell me a little bit about when you did work at some past Super Bowls in the halftime, what did you were doing? What what brand what was what was going on a little brand called Pepsi and
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0:22:53
We worked with Pepsi for quite a while. The agency actually was based out of Stanford called EMCI They were the ones that originally brokered the Michael Jackson Pepsi. Ah, that was big. So here’s how Pepsi hat Here’s how half-time started. I don’t know if a lot of people know this but it was originally, you know halftime Early 90s. It wasn’t that long ago Was marching brands and commercials and it was no big deal. So we created an alternative halftime show on Fox, a show called In Living Color. And it had a big countdown clock. It said, hey, when halftime comes, switch over to Fox.
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0:23:26
We’re going to have a countdown clock and we’re going to be the biggest party ever. And Rupert Murdoch, all of those, Barry Diller, all of those guys loved it. It was fantastic. It was a Byn Nielsen rating. It was the world’s biggest switch all at once. So the only follow-up act we could do the following year, led by a guy named Jay Coleman, was to book Michael Jackson at the halftime. Now the NFL caught wind of this, saw the biggest switch, saw the advertisers going over to
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0:23:53
Fox and said, time out. We, they, NFL, offered Michael Jackson a much bigger deal at that half time. And that’s how Super Bowl half time started. It created a long time love affair with Pepsi and Super Bowl and we did a lot of work with Pepsi over the years. Now we’re looking at ways to make more impact on greater product that is healthy and helpful for young people and all of us.
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0:24:22
Yeah, wow. That’s a good story. I like that story. And then, you know, it’s brand sponsorships for Olympics and three World Cups. I just read the World Cup 2026 is going to be in New Jersey. You got to be kidding me. Listen, they can’t call the stadium MetLife because they don’t mention brands. They call it the New York-New Jersey Stadium.
2
0:24:41
New York ponied up for that. They did?
1
0:24:44
So that one made a lot of sense. We got a lot more to talk about. Bad ideas. I was like, okay, I know what they should do. You know what they should do Terry Turok my kind of guy Great to have you. Thank you so much for coming to the studio. Love the game love your innovation and a super Thanks to WGCH. I really like that you guys are so local care about the local community Thank you for all you do and and but here they can hear us all over the world
1
0:25:05
Digital live stream and then the podcast after all over the world. I guess we apologize later for all we apologize later for all that Have a good day Terry Turok, the Creative Intelligence Agency Have a good day Terry Torok, the Creative Intelligence Agency here on the show today. Good bonding. Okay guys, more to come right after this.
Transcribed with Cockatoo
