Trending! Repurposing Your PODCAST Content! Ok where are all my fellow podcasters? Your PODCASTS can be producing results, expanding your audience, and adding to your reach long after they air. After all the preparation, thinking, and a fantastic PODCAST interview — Paul Lambert says that’s only the beginning. You’re sitting on a goldmine of information, sound bites, and branded knowledge.
I’m usually ahead of the curve and what’s next and while talking with my pal Paul about podcasting lately, I was super impressed with what I saw he’s now doing. Paul is the master of creating cliff note-like versions of PODCASTS. His background in the producing and ad agency worlds has taught him a lot about how to get ‘attention’.
Paul says, if you are a podcaster, you can own your own branded “Library of Secrets” or “Knowledge”– all created from your archive of PODCASTS. “This is a new era” says Paul, and PODCASTS are here to stay — so together let’s slice ’em, dice ’em and post them in many different forms on multi-media platform.
Marketing PODCASTS beyond the interview excites Paul who has said that “people don’t usually have time to listen to a full 30 minutes — UNLESS they know more about it — they need a quick glimpse of the essence of the podcast to trigger their curiosity and interest – this happens day after day — long after they’ve aired.
60 second “popcorn” videos and audio sound bites can be extracted from the podcast and posted on instagram, twitter, and facebook along with provocative written excerpts.
Interested Podcasters should contact Paul and share with him what you’re doing – and see some samples of what he’s creating for other podcasters.
Just send him a a friendly email at plambert25@mac.com and use the code “VIP” so he knows I sent you because if you’re reading this you’re already a VIP. This code will also gets you a 10% discount on any and all work going forward if you feel he can help you.
