I wrote a ‘little’ book and just recently got it up for sale on Amazon. I even recorded it myself as an audiobook for Audible which syncs the book on Amazon

It’s called:

 “How To Talk To Strangers Advice from a Professional Stranger Talker”

 (And I’m a roll with 5 star reviews! Good reviews mean everything to an author)

 I could not have done it without the help of Donna Kozik, a book coach gal pal out in San Diego, CA  who I’ve been featuring for years on my radio show because I love her style and how she shows people how to get a book done.

 Meanwhile even though it sounded doable, and even though I do know how to write – Donna knows that I tried for a few years but kept not getting it done. I kept backing off. Why? I don’t know. I didn’t think what I wrote was good enough. I didn’t think it was compelling enough. I had imposter syndrome! Then came the pandemic and the totally wrong timing for the topic. And of course, then there were the never ending barrage of life distractions. Finally, with Donna’s help and unwavering encouragement, by jove I did it! Whew! Feels Good! 

 I knew nothing about the process of publishing an ebook or soft cover book, but Donna helped me get it into the right format, helped me with the proofreading, helped me get the cover art done, educated me about Kindle and how to upload it on Amazon and was always available for my zillion email questions.

 I had no idea how to set the right price (learned an eBook sweet spot price is $2.99), or the importance of getting reviews, or how to navigate Amazon’s Kindle Direct Publishing system for the first time. 

 I’m just deciding how I’m going to market the book now that the audio I recorded separately with fabulous Al Hemberger at The Loft Recording Studios in Bronxville, N.Y. was approved by Audible. (Who knew they reserve the right to set the price based on the length of the audio?) That was another thing that took way longer than I had anticipated but, finally got that done too! Whew! Personal accomplishment! 

 I’m hoping my new ‘little’ book will be as Donna calls it “My Big Business Card”.

 Utilizing a Book as a Business Tool

 Donna Kozik book coach extraordinaire, says, a book IS a “Big Business Card” and there are various ways to leverage it for building credibility, obtaining speaking engagements, and promoting one’s expertise.

 ‘Short books’ she says are the way to go, especially in today’s information-saturated world. A short book can be easily read and can still carry a powerful message, making it a good option for authors and readers alike.

 My book, “How To Talk To Strangers Advice from a Professional Stranger Talker” is 62 pages, and the audio book is 47 minutes. It’s a little book with a big message. You’ll get my point, get some laughs and get some tips in under an hour. Buy it on Amazon. 

 I’d love my book to lead to some speaking engagements about teaching people how to connect and communicate better in person. I really do think I have some sage knowledge to share in a fun way. I will now be looking to share it with some event planners, etc. who might be looking for someone like me to speak about this. Connect with me if you are one, or a company or group looking for a speaker. I always use humor to get attention for important information. 

 Encouragement for Aspiring Authors

 I invited Donna Kozik back to join me on my radio show so we could discuss the self-publishing process now that I’ve been through it, so we could share information with those of you who might have a book in you too!

 Donna says many potential authors face the same challenges as I mentioned I had above, and that procrastination or life events should not discourage them. She said, once a book is published, people do not focus on how long it took. (Did I mention I started this book idea 5 years ago? LOL)

 Besides her great advice for listeners who may want to write a book, Donna offers a step-by-step approach to getting started, including making the decision, taking action, creating a structure. Her program “Write a Book in a Weekend” her group coaching, and her Business Authors Association, offer support and promotion for new authors. She suggests aspiring writers start with her FreeBookPlanner.com.

 Oh and she made a big point about avoiding talking about the book you haven’t finished writing yet too much, to prevent creating an emotional payoff for yourself without making any progress. (Oh boy, I did this 1000X.) 

I always say “Risk It! or Regret It!”  In this case I finally listened to my own advice and got the damn book done.

Maybe you should risk getting your book out there?

Enjoy this podcast of our live conversation about how to really get a book done with Book Coach Donna Kozik on The Debbie Nigro Show.

 Tune in to The Debbie Nigro Show 11-12 EST weekdays in the NY/CT area on 1490 WGCH or Listen from Anywhere on WGCH.com Just hit the ‘listen live’ button. If you’d rather read than listen the audio transcript is below. 

 

Download This Episode!

AUDIO TRANSCRIPT:

0:00:00
And now, back to the Debbie Nigro Show.

1
0:00:03
All right, How to Talk to Strangers. Advice from a Professional Stranger Talker. That’s me. And now we’ve got some advice from the girl who helped me get the book done, Donna Kozik, who’s my book coach extraordinaire. And she’s way out on the West Coast. And the whole fun thing about this moment is that I’ve had Donna on this show multiple times over the last few years, mostly because I love her style. I love how she helps people.

1
0:00:41
She teaches you quickly and easily how to publish your own book. She’s got workshops, write a book on a weekend. This is your big business card book. I’m like, I want to do this and I kept failing, but now I have succeeded and she’s here to congratulate me. Are you not?

2
0:00:55
I have the page up here in front of me. I’m looking at it and I’m smiling wide. I’m so happy for you Well, it’s not without your help. So I invited you on the show one to thank you Donna and

1
0:01:04
Your buddy Elijah who you gave me to help when you were too busy, which I understand how many people are coming your way. And I just wanted to really encourage people to understand what you do that might help them by taking a little ride through how this started with me and you. And they’re going to learn from this and we’ll continue talking about it because I know many people have asked me, how do I do this, right? How do I write a book? How do I do an e-book?

1
0:01:36
How do I do it? So thank you, first of all. Thank you. Donna helped me, not only by encouraging me. I was a little tougher case than most others, right, Donna?

2
0:01:53
Everybody has their thing, their hurdle to get across, you know, if they’re thinking about writing a book and looking for a way to get there. I look at my job as a way to get you over that hurdle and we did it.

1
0:02:07
Let’s talk about that as part of what you do for people. I didn’t think what I wrote originally years ago, they showed you, was good enough. Actually, I think I had another topic and I was all over the place. I didn’t think what I wrote was good enough. I didn’t think it was compelling enough. It was the wrong timing for the topic at one point and then I had all kinds of personal life distractions. I just wasn’t getting it done. Is that a common chord with other potential writers?

2
0:02:31
Absolutely because you know we do have life things and we have our own problems and our own priorities and You know writing and publishing a book although a great thing and a great feeling and things right now You know for you that you succeeded knowing that feeling or even just knowing how easy it can be once you get that momentum going, you just don’t realize that when you’re in the moment of procrastination or like you said, life situations. I don’t think it’s anything to blame yourself for or to feel bad about. I think it’s something that most authors go through and the good news is that once your book is published, nobody says, well, how long did it take you to do that?

1
0:03:18
Right. Yeah. OK. And I joke around. Congratulations. The part about not thinking it’s good enough, like, who am I? Like, who cares what I have to say? Like, why would anybody read my book? That’s part of my thing. Is that part of any other people’s thing?

2
0:03:34
Yeah. We call it imposter syndrome. I have it. This idea of I shouldn’t even be here, you know, we’re doing this and who am I to do this? But the thing is that there’s a name for it because so many people have it. Even, you know, celebrities and people, Michelle Obama actually wrote a piece a few years ago

2
0:03:54
about how she felt imposter syndrome when she was at the table with other leaders and things like that. So, super common.

1
0:04:01
Okay, cool. I knew nothing about the process of publishing. Let’s start with an e-book, right? So I write this book and you know you did help me as a book coach with you know organizing it and you know shortening it and getting rid of this but you know the real help was in figuring out how to package it, how long is it going to be. Mine was shorter than I thought it was, Donna. I was writing and writing and writing and editing and writing and then all of a sudden the e-book looked long, like a decent e-book. And then, this is funny, we decided to do the soft cover.

1
0:04:37
Donna helped me with the cover artwork. I’m not a graphics girl, so she helped me get that done. She hired somebody, gave me some options. We talked about font and color and background and that was a process, a little while right but then My the soft cover somebody ordered it my college roommate who was one of the first quotes in the book Funny quote and she goes I can’t believe how little it is like what are you talking about? she got the book before I got the book because I ordered a whole bunch and

1
0:05:03
I was like how little she said I don’t know it’s little and it’s 62 pages Which I have to tell you I now like and I’ll tell you why I like it. More than one person has said, oh, it’s so easy to read. I finished the whole thing in an hour. So I think the short book concept, which is what you major in, is perfect for the time of the world we’re in because there’s just too much information out there

1
0:05:28
and people want to get to the point. I don’t know, there’s plenty of books I haven’t finished because they were too long. Your thoughts on that? Exactly.

2
0:05:36
And then also some of those longer books too is they say something and then they repeat it in different words and then they repeat it again and really a person can feel it’s a waste of time and a book like yours because it’s conversational and sound I think it’s perfect for having a short book an hour read a book that you can read an hour is actually a category on Amazon. Is it?

1
0:06:04
See, I don’t know this stuff. This is what this girl knows that I don’t know. Because I have yet to promote this. I wanted to wait and I told you after you did the proofreading and the cover and you educated me about Kindle, we’re going to go there next. But I decided to make it an audio book and I didn’t trust that I knew how to do it in the right format even though Bob, my engineer, is like the best in the world. I was like, you know what, I better go to a studio

1
0:06:27
that knows how to do audible books. We’ll learn and then we can teach other people. So I found this guy, Al, he’ll be another guest on the show, love Al, at the Loft Recording Studios in Bronxville, New York. And now it just has been approved, but that was a longer process to get the audio approved. They sent it back, wrong vibe, wrong thing,

1
0:06:43
I had the wrong level, oh please. So that’s a separate thing, but now that I have it all together, I have to decide how to market this book. And I’m again with the imposter syndrome. Oh, all right, what should I say? So part of what you do, as I understand it, from top to bottom, is help people not only gel their idea, organize their thoughts, coach them on how to put a book together, the cover, the proofreading, and answering a zillion email questions, thank you very much.

1
0:07:18
But then there was an upload I had to do to KDP Direct Publishing, which is the Kindle publishing site that you must register for to be a real human, which I like that they’re checking out humans, to be able to publish a book. And I found that a stalling process Donna, you know why? Because I was scared to make a mistake and there was a lot of reading about you know what they do and how they do it and what you gotta be doing and filling forms and tax forms because how do you get paid and what kind of royalties and I was like I don’t know

1
0:07:52
right? So are you now really versed in helping people speed through the Kindle process?

2
0:07:59
Yes, that upload process, I think it’s a case of, I have to figure out the name for this, but a case of like, well, I’ve done it so often and it’s so easy to me. I think everybody should just have an easy time of this. Right. It’s kind of the opposite of imposter syndrome. Right. The thing is, you did it once, Debbie, and so now, you know, you are all set up. It’s part of, you know, when you write a book, you are starting a business in a way. And that’s part of being a business owner as a book author is, you know, filling

2
0:08:34
out the paperwork, so to speak, on KDP, Amazon’s publishing arm.

1
0:08:39
Yeah, I have form phobia, so this was like really took me on a ride. There were questions like, do you want to allow us exclusivity? Do you want to allow us to promote your book around the world? Do you want librarians to be able to get your book? And as you’re committing to this relationship with Kindle and Amazon, like why wouldn’t you? They’re like the biggest booksellers, but there’s other options. I think a lot of authors need to know what they’re getting into. So look, this is an example of my attempt to get moving in this direction.

1
0:09:07
So I said yes to everything, okay? Because what do I know, right? And then same thing with the audio. It’s licensing rights and royalties and then you hope that somebody buys a sucker, right? And then you said to me, it’s important you get some reviews. So now nobody knows I have a book, but I need to have some reviews so more people think it’s a good book. So I’m proud to tell you that on this day I have now five five-star reviews, Donna.

2
0:09:33
I see that. Congratulations. That’s exactly what I tell authors to do. It’s what I call an anchoring type activity so you have those five reviews and congratulations on the five stars. Thank you. And now when people go and look at this book they see that it’s real and other people have read it and have rated it and it goes a long way to the book’s

1
0:09:56
credibility. Okay. Are there genres? Like my genre, I didn’t even know what genre that took me a while like what kind of book is this is self-help is it? But it what is I had to figure out where I fit how important is the category you choose to fit in? Relevant to your book being successful

2
0:10:13
Yeah, you did a good job here. You have communication and social skills motivational self-help and personal transformation so communication social skills of course or you know right on target for the book. Motivational self-help is a good one because that’s a category that it’s a little bit easier to drive yourself up in the bestseller rankings.

1
0:10:36
Oh really?

2
0:10:37
Here’s a secret, Debbie. The fact is that Amazon will put you in the category that’s best for you as more people buy your book. Setting those up and choosing them yourself is great to get started but then Amazon helps you out and make sure that you’re in the right category Again, that’s more people buy your book. Okay, something else

1
0:10:55
I was struggling with was well how much I charge for this book because I didn’t do this to make money I did it to just it was like a personal accomplishment right then I got this done said what I had to say it was all backed up with those words now They’re out and I can you know get some other things done So we talked about this and my ebook for those of you who don’t know what e-books cost. They range Donna from what? An e-book can be, I don’t know, zero, free giveaway to, I don’t know, whatever.

2
0:11:24
Mine is $2.99. Yeah, $0.99 to $10 usually. And you have the sweet spot at $2.99. I tell people that’s a sweet spot. It’s even better to price it at $2.99 than $0.99 because people see, they judge it kind of like by the value and they’re like oh 2.99, not a whole lot, you know not even a coffee at Starbucks, however there must be some value to this, more so than if it was 99 cents.

1
0:11:52
Okay well at the beginning I was like really, I’m worth 2.99 but now I got it, okay. Then when it came to the audio book, oh no the soft cover, I had a choice of, I don’t know what, I chose $9.99 just because I like $9.99. Now, let me tell you why it looks stupid, because now I do the audio book and I think, okay, I’ll match the audio book, $9.99, because I spent a lot of money, studio, time, energy, and they said they come back with $3.00 and something, something cents, right? So, now I’ve got to read all through the forms, what do they mean, that’s not the price, and there it is in very clear, one line, I really searched for it, we reserve the exclusive right to price your book.

1
0:12:36
Okay, can’t do nothing about it. And I thought, well, how do they do that? They choose it by how long a book is time-wise, and apparently mine was under an hour to listen, 47 minutes or something, so I got that number. But now here’s another little tricky thing. I’ll pull up my page on Amazon and it says, I did it this morning, I was like, what? I’m trying to figure this out. Zero, okay, audiobook, Audible audiobook, zero, $3.95, crossed out, free with three-month Audible trial. So they’re trying to encourage Audible sign-ups and they’re saying if you don’t want to join they don’t say if you don’t want to join is $3.95 okay move it up and even that number

1
0:13:21
is not the same $3.95 was nothing it looked like $3.46 somewhere else I don’t know who’s talking to who and then the paperback tells me I’m going to earn points I don’t know what that’s about and then the kindle says zero free with kindle unlimited membership join now available or available instantly to buy doesn’t say that with the Audible. So I don’t know what to… I’m like looking at this just learning. I’m not sure what I’m supposed to do or nothing. Just keep going forward.

2
0:13:46
It’s good to be aware of these things, Debbie. So Audible is owned by Amazon.

1
0:13:53
Yep.

2
0:13:54
And obviously Kindle is by Amazon. Now when I go, I see I’m a member of Kindle Unlimited. So your book is zero for me.

1
0:14:01
Right.

2
0:14:01
Because it can be under Kindle Unlimited. We can talk on and on about this, but the thing is, be aware of this, but then now, yes, go out and promote the book. That’s the main thing you want to do.

1
0:14:11
Okay. Can you stay for another segment or you’ve got to run? Sure. Alright. You know what, I want to now turn it around with sort of a list of steps for people who are interested in starting now that I’ve motivated them and you’ve motivated them. They’re like, okay, Debbie can do it. I’m doing it. I’m going to call Donna and get in touch with Donna. So, when we come back, Donna Kozik, book coach extraordinaire. Where are you again, Seattle?

2
0:14:34
No, near San Diego.

1
0:14:37
Near San Diego. You keep moving. She’s moving around. Near San Diego, one of my favorite places in the world. And Donna is somebody I value and I’m going to share what I learned from her directly from her to you guys so that you can attempt to try the same high wire act of publishing your own book. Okay, you ready? Come on back!

8
0:14:58
And now, back to the Debbie Nigro Show!

7
0:15:02
Let’s get people published.

6
0:15:09
Okay, I want to help. Donna Kozik is with me here on the Debbie Nygro show this morning.

1
0:15:13
She has shown thousands of coaches and consultants and service professionals and fitness professionals and real estate agents and financial planners, insurance agents, all how to write a book fast and easy so they can use it as their big business card. All right? I love that, Donna. it as their big business card. I love that Donna, I think that’s the loudest thing you say about why to have your own little knowledge published.

1
0:15:42
I know that you have a Write a Book in a Weekend program, she does private coaching, she does the Done For You publishing program, just lots of things you can get from Donna. She’s launched hundreds of new authors and her specialty as example, I’m a perfect example, is helping people write non-fiction books, how-tos, quote books, case studies, personal memoirs, or a combination of all four. So thank you for being on the show today. I got lots of questions for you for my next,

1
0:16:15
like how do we market this thing? I think maybe we’ll save that for another time and let’s get people writing first, okay? If you had to give a top five in order things people should do Donna, if they have a book idea, what would that be in order?

2
0:16:32
Well, number one, make the decision.

1
0:16:35
Oh, hard one.

2
0:16:36
That you’re actually going to do it. And number two, take action on it. Okay. And to get started, and it doesn’t mean you have to write every day, but you know how it is, Debbie. You want to give your things you’re interested in doing or things you declare that you’re doing to give it energy. Right. And to give it action and I think that sometimes it gets overwhelming thinking oh I have to write 20,000 words today but no but if you write 20 words today or 200 words today you can get a book done a short and powerful book.

2
0:17:07
Number three is to get your arms around a structure for your book. I talk about how-to books, self-help books, personal memoirs, that kind of thing. So once you have an idea of that, it makes it a lot easier because you just plug and play your content into a specific structure. So that’s number three. Number four would be to not talk about the book. Now I know, Debbie, you have to talk about things. That’s part of your job and your business, but really studies have shown it gives you an emotional payoff and then you get that dopamine from telling people that you’re writing a book, like, oh, that’s great, you’re writing a book, and then you

2
0:17:50
actually don’t do it.

1
0:17:51
That was me then, that was me then, this is me now.

2
0:17:56
Yeah, and then number five would be to get a fast draft done of some content because the real writing comes in revision and once you have some clay to work with, then to mold and to shape, things become a lot easier. So just get some words on the screen and then you can work with them.

1
0:18:16
So let’s go back to a short powerful book. How many pages in your world is a short powerful book? What would you say?

2
0:18:25
Yeah, something like, you know, 60 pages. I think that’s about what your clock’s in at. Really?

1
0:18:31
What we call a short and powerful book. Wow. I didn’t know that.

2
0:18:35
I thought I was… Now, my definition of that is one that is modest in content, yet meaningful in message. So that’s what… You definitely have a meaningful message in how to talk to strangers. It’s modest content, but like I said, you could sit down, read it in an hour, and it’s like, okay, I got something from this. Not only some information, but some entertainment

1
0:18:52
Oh, yeah, I always entertain a little bit and that’s my style teach you a little something But make you like wow did I just learn something I was having fun So that’s thank you for that Donna and Yeah, I think that the short book World is is starting to explode How do you use that short book once it’s done to encourage people to maybe get in touch with you as a big business card? What is the next act once it’s done? You know

2
0:19:20
this is so simple and so many people really don’t think about it but actually send it to people. You give people a big business card or I’m sorry a business card when you go to networking events. This is the same version. It’s like if you have a prospect or somebody you want to work with in your business or somebody you want to know, send them a copy of your book.

1
0:19:41
So it’s easy to do with an e-book because you can just send it electronically.

2
0:19:47
It’s easy to do with a physical book. You just get their address. You can go to Amazon and have it shipped to them so they get nice little gifts in the mail.

1
0:19:54
Oh, that’s, I see. I got the books. I ordered a whole bunch. And then I was mailing them. But there’s some people I wanted to write nice things too, little thoughts too. But in terms of an author’s copy, like I ordered author’s copy because if you’re the author you shouldn’t have to pay full price for your own book, right? So I ordered my author’s copies at my own rate but they never came, they didn’t come

1
0:20:16
for like weeks and weeks and everybody was like, oh I got your book, I got your book. I’m like what is going on? Why does that happen?

2
0:20:21
That’s just, it’s Amazon’s way and my little secret for that is actually just kind of price it to cover print costs and then order copies and it will be delivered in two days and then after you get them, you can up the price. So it’s faster.

1
0:20:37
Oh, I see.

2
0:20:38
$9.99.

1
0:20:39
So if I want to send somebody…

2
0:20:41
Those go to the back of the queue when you order author copies. Their printers are – they’re doing paying clients first.

1
0:20:51
Okay. So now, say I want to have a speaking engagement around this book. Was that really was something I thought I might have fun doing again? I think I have something to say. You know, maybe it’s college kids who really don’t know how to talk to anybody or maybe it’s, I don’t know. I just think people could use a refresher course and it’s fun. I heard from a bartender yesterday.

1
0:21:10
We went to have a little afternoon pizza and a beer and the bartender was talking, we were talking because I put somebody’s name in the book, I’d finished the book at this particular place and she said I can’t believe I write you are she goes the people I see people sitting at this bar all day long or all night or whatever and they’re on their phones nobody picks their head up nobody says hello to somebody else nobody has a conversation she says it’s really bizarre and she’s very very very few she does obviously and she doesn’t need my book but that was telling to me about the world needing a little spark.

1
0:21:41
Anyway, say now…

2
0:21:43
If I could add to that, I was thinking about you last week because I was listening to a podcast and somebody was telling me about a course that they took about how to talk to strangers.

5
0:21:53
Get out.

4
0:21:54
A course, Debbie.

2
0:21:55
Really? So, there are people who… Yeah, and you and me, we’re like, people need to learn how to do this but yes you know some people have problems or talking to strangers but yeah so I mean so much potential for this message out there and yes there are people who who want to hear it and also because it comes easy to you or easier to you then that means that you’re in the right place

1
0:22:23
to go and deliver that message. Okay that’s a message for everybody out there. Whatever comes easy to you that you take for granted is really the message that your thing, your card, your book should be about. And I guess books can be made into courses. There are so many ways to repurpose content, which I like. In terms of a speaking engagement, for example, do I order the books and bring them? How does that work?

2
0:22:47
You can work with the event organizers, but sometimes they will buy the books and put one on every seat or in the goodie bag. You can negotiate that as part of your speaking arrangement when you do an event.

1
0:23:04
Okay, now I haven’t been out talking in public except the supermarket and other places around town in a while. Is this something that comes easily when you have a tool like a book?

2
0:23:15
Yes, much easier because it is that universal symbol of expertise. And event organizers, there’s over like 3,000 a day between companies and associations who are looking for speakers. And when you have a book and you have a talk or two talks or three talks based on that book, you know, putting that out there and then telling them, it’s like, hey, this is where I can come talk to your association about, that’s not only the first step, it’s a step that so many other people aren’t doing that it puts you at the top of the list.

1
0:23:50
Oh, all right, so I’m learning as we talk in real time. How can, if someone were to come to you from hearing us talk, which I’m hoping many people will because I value Donna, she’s such a doll to work with. She’s thoughtful and she means it and she’s helpful and she’s got things you can learn from without talking to her directly that you put a lot of work into but also you can talk to her directly. So how would you like first to tell people what you have out there that’s accessible as you know in a form right now to help?

2
0:24:20
Well I think your first stop is always picking up the book planner at freebookplanner.com. Is that what you’re talking about? Yeah, let’s start with that. Yeah. Yeah, so the at freebookplanner.com you can download organizer to help you kind of get situated, but more importantly you can open the other emails that I send you because I have free trainings, I have free writing time, what I call study halls or writing parties all the time to bring some energy and some community to the process. And because we can all use a little bit of help and a little bit of energy and other people in the room are doing the same thing.

1
0:24:58
Yeah, I think energy has a lot to do with it because people get all riled up like I can do this, you start and then you’re like I can’t, I don’t feel like it today, I’m not in the mood to write, I’m not in the mood. And it’s hard to get in the mood to sit still to write, to keep writing and yes I think other people just doing the same thing could be fun. So, all right, what if somebody wanted you just directly to help them personally to get it done? How do they contact you?

2
0:25:22
Yeah, that happens all the time. So after you download or after you register to get your free book planner, then just reply to any of the emails and I’ll probably ask for a little bit more information and then we can get on Zoom and chat.

1
0:25:36
I love it. And is there a range of things you charge based on, you know, is it a package or do people, can cherry pick on what they need from you?

2
0:25:46
Yeah, really good question, Debbie. You know, what I really like to do is kind of create packages that work best for the writer. So some people want the energy of other people in a group coaching type program. Other people would rather have me one-on-one and on their own schedule of when they send me things to review and then get feedback from me. So it can really run the gamut and I just look for ways that work best for the person. I mean because it’s not one size fits all for getting a book done.

1
0:26:16
No, I know. And then you have a Facebook group of business authors, correct?

2
0:26:23
Yeah, Business Authors Association.

1
0:26:25
Yeah. So the Business Authors Association has quite a few thousand people there. Do you promote the books that people come to you with in that section?

3
0:26:36
Yeah.

2
0:26:37
What I do is after we have somebody who’s published, we’ll make mention of it in the Business Authors Association and people will let us, they can post about where they’re speaking or about a bestseller campaign that they’re having or something like that so we can all support each other.

1
0:26:56
Okay, how hard is it to get a bestseller, Donna, on Amazon?

2
0:26:59
It depends on the day, it depends on how many people you have, and again, it just kind of, it just varies wildly, but the one thing that you wanna do is prepare. What, are you preparing for success?

1
0:27:12
What do you mean prepare? Yeah, really? Prepare

2
0:27:17
and also just letting people know this is what I’m doing and here’s how you can help.

1
0:27:21
Oh, so is it does it have to do with the number of books you sell?

2
0:27:26
Yes, and it could be on the day that you sell it. There’s just there’s a lot of variables in your Kindle or if you’re doing the paperback and all that. The idea here though, Debbie, is you just want to make it an easy guess for people to buy the book and then also kind of give them reason to buy the book. And that can go from free gifts to, you know, this is coming highly recommended from someone I admire, you know, there’s all kinds of facets to it.

1
0:27:59
Oh, this is good. I’m confusing and it’s giving me anxiety because I have to go to the next step of marketing this and you’re gonna help me and We’re gonna figure it out and God knows if I become a best-selling author. I don’t have to lay down but alright Donna Kozak, thank you so much for your time your brain your talent. I know you’re best You’re a published author yourself with many books out there bestsellers So I’m learning from the best those of you out there interested again Donna has an amazing platform. You can check it out. I would get her freebookplanner.com. Start there and then we’ll move from there. Okay? Donna, love ya.

2
0:28:37
Love you too, Debbie.

1
0:28:39
Take care and stay well, okay?

3
0:28:41
You too. You too.

1
0:28:42
Okay, bye bye buddy.

Transcribed with Cockatoo

by Debbie

February 7, 2024

About the author 

Debbie

Debbie Nigro delusionally insists she is Still A Babe and takes her listeners on a wild ride through daily news & relevant content with an attitude that is positively infectious. No One Sees the Glass of Cabernet Half Full Like Debbie!

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