Calling All Inventors, Experimenters, and Mom n’ Pop Gadget Creators! Here’s a new way to drive interest for your product. “WHAT THE HECK IS THAT?” is a new ‘You Tube’ gadget game show best described as where “Shark Tank” meets “What’s My Line?”
It’s the brainchild of Steve Greenberg, award-winning author, TV personality and expert on innovation and technology who’s on TV all the time showcasing products. Steve’s a regular with Hoda & Jenna on NBC’s Today Show.
I tried to play Steve’s new game with him live on my show and tried to guess what various products were after looking at some photos and asking yes/no questions that would give me clues. I still had no clue.
The game is much better played on ‘You Tube’ where during each episode of “WHAT THE HECK IS THAT?”, panelists are shown a “mystery gadget” which is a new product—but its function is not known by the general public or the panelists. Here are the examples I was shown.
NO this is not a newfangled YoYo. It’s ‘The Glider’ Magnetic Window Cleaner.
With the host’s help, panelists ask Yes/No questions to try to guess the identity and function of the mystery gadget. NOPE not some newfangled bicycle lock. It’s The Beach Safe!
And NO this below is not a portable pancake maker. It’s the Grip Guard Touch Protector.
It’s an awesome way for inventors to get their product some exposure if they think they can stump the game show panel.
If you love gadgets and new products and want to play “WHAT THE HECK IS THAT?” go to GadgetGameShow.com. Just click on SUBSCRIBE and start watching the episodes. There are 34 Episodes posted so far.
BTW: Steve Greenberg wrote a book called GADGET NATION: A JOURNEY THROUGH THE ECCENTRIC WORLD OF INVENTION. It features 100 off-beat gadgets and the inventors behind them. Steve’s also on the Board of Directors for the United Inventors Association.
