Back To Business! Did you know that ‘Behavioral Science’ is one of the hottest trends in business today? It’s about understanding the reasons behind the all-too-human behavior, choices and decision-making in our personal, financial and business lives. A growing number of companies are using it as a way to be more predictive and better understand human nature, motivate employees, engage customers, increase productivity and improve outcomes. Enter ‘PeopleScience.com‘ which is like a really great dinner party, where all the invited guests are thought leaders in behavioral science, industry and you.
It’s a centralized resource featuring experts from academia, business, public policy, journalism and related spheres of influence. ‘PeopleScience’ is led by Editor-In-Chief Jeff Kreisler who joins the show at 10:20am eastern today.
He’s the bestselling author ? with Dan Ariely ? of Dollars and Sense: How We Misthink Money and How to Spend Smarter, one of the top business books of 2017 according to Business Insider, Huffington Post, Audible and The Washington Post, which called it “a brilliant and accessible look at behavioral economics.”
Jeff is also a financial columnist (TheStreet.com), recovering attorney (Princeton, Virginia Law), award-winning comedian (“Laugh out loud, roaring” ? CNBC, “Hilarious” ? Chicago Tribune, “Delectable” ? New York Times) and on-air pundit for MSNBC, CNN Headline News, FoxNews and Sirius XM.
