Ever dreamed of making passive income online while you sleep? Might be time to turn that dream into reality!
Recently on The Debbie Nigro Show, I had the pleasure of chatting with Neil Twa, a leading expert in Amazon e-commerce and the brains behind countless online business success stories.
With over 45,000 people soaking up his wisdom, Neil knows exactly how to help entrepreneurs navigate the fast-paced world of e-commerce.
We talked about how to succeed on Amazon, including insider strategies and how the platform is evolving to compete with TikTok Shop, Shein, and Temu. If you’re ready to start your own Amazon business or grow your online store, this episode is loaded with actionable tips to get you there. Check out his book “Almost Automated Income with FBA” on Amazon that he co-authored with Reed Larsen. (FBA in case you don’t know = Fulfilled By Amazon)
Neil Twa said: “E-commerce isn’t about chasing every shiny trend; it’s about building a sustainable business that works for you, even while you’re not working.”
A reminder that success in the digital marketplace is all about strategy and smart planning!
Neil also shared highlights from his High Voltage Business Builders Podcast a treasure trove of insights into scaling an online business, Amazon automation, and building passive income streams.
Don’t miss this jam-packed conversation on “The Debbie Nigro Show” with Neil Twa. Whether you’re an aspiring Amazon seller, a seasoned e-commerce entrepreneur, or just curious about making money online, this episode will give you the inspiration and tools to make it happen.
If you’d rather read than listen the transcript of the audio is below.
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Contact Debbie to discuss being featured on the show at Debbie@DebbieNigro.com.
AUDIO TRANSCRIPT:
0:00:00
And now, back to the Debbie Nigro Show.
3
0:00:07
All right, if you’ve ever had the fantasy of automating a business so that when you went to sleep you were making money, this is your moment. We’re going to learn together about how that works and could work for you guys with a gentleman who’s really got the ear of a lot of people who are doing well in e-commerce, 45,000 plus
2
0:00:28
people. His name is Neil Twa and he’s got a lot of insights I think we’re going to love today about online businesses. He’s got a lot of experience. We’re going to talk a little bit about Amazon. Amazon, he’s an expert in that.
2
0:01:00
They’re changing some rules all of a sudden. They’re going to be launching a competitor to Timu and Shine and TikTok Shop. Maybe we’ll talk about that a little bit. He’s got this amazing show, a podcast called the High Voltage Business Builders Podcast, I you did with a guy named Andrew Maff, the e-commerce show.
2
0:01:38
I really learned a lot from you and I was like, wow, your history and you were worth coming. I’m a business gambler so I got it all. I was like, wow, he’s telling a lot of stories here about the evolution of how you got so smart, right? So here you are having been through all the getting beat up and making good decisions,
2
0:01:55
bad decisions, pivoting. Oh, yeah. So I think you’ve got a lot to say to people listening today about building an e-commerce business. Tell me a little bit first about which companies you think are doing a good job of this right now. Is Amazon doing a good job of helping entrepreneurs? Yeah, well, I mean, there’s different, obviously e-commerce, for those who are just curious what
1
0:02:14
that actually means, it’s just digital, you know, products and services or physical products that can be delivered to your house, right? So we predominantly work in the private label physical product space, which is moving products and brands. And I happen to like Amazon, I’ve been around it for over 10 years. The system has grown tremendously.
1
0:02:36
It is the sixth largest logistics company in the world, planes, trains and automobiles to borrow a phrase. But they just ship a ton of stuff and most likely you probably get something every day or week at your house from Amazon, I assume.
2
0:02:50
I’m waiting for a coat.
7
0:02:51
A coat, yeah.
1
0:02:52
And holidays are coming up, so you’re probably going to be looking at your list and wish list and maybe even, you know, kids, grandkids are giving you lists on Amazon to buy products, right? So that’s just a, it’s just a big juggernaut of an engine. So I like that platform. It’s a great place to start for even beginners who just kind of want to learn
1
0:03:06
how to get the, you know, engine of e-commerce going, build their own business and really see results relatively quickly because there’s so much demand. So I like it because we call it a demand capture platform because there’s so many people running 24 seven, you know, at three in the morning, you can be selling products while you’re sleeping,
1
0:03:23
which is super cool.
2
0:03:25
Yeah, so the whole Amazon, yep, the whole Amazon fulfilled by Amazon business, I think makes a lot of people feel more comfortable about trying it because they don’t have to house any product, right? That’s right.
2
0:03:38
So your book, and I know you have a tremendous book out there about automated income and I posted everything about you on my social media. Explain what that book is going to help people do.
1
0:03:50
Yeah, in simple terms, it’s a strategy guide to kind of help them really understand what it means to build that business, how to get it to seven figures in 12 months or less because we’ve done that multiple times and really how to look at it as a business model with the beginning, from the beginning with the end in mind which is the sale of that business. So in three to five years, you know,
1
0:04:10
creating generational time freedom and even generational wealth freedom. We go through that in the book and explain it in detail with case studies and interviews from the podcast. The forward was written by Kevin Harrington, who’s my mentor and the As Seen on TV guy.
1
0:04:23
You might know of him from the Shark Tank.
8
0:04:25
Of course.
1
0:04:26
Super cool guy who’s a mentor of mine. He wrote the forward on it. So it’s a combination of interviews and case studies and the strategy of what we call our five by five playbook to find a product, manufacture a product and sell a product.
3
0:04:38
That’s great.
2
0:04:39
So interesting takeaway from listening to you this morning. Okay, on the other show. And an interesting observation of just looking at your social media. On most of your social media, you have a good number of followers,
2
0:04:53
but on TikTok, you’ve got like almost 50,000 followers. What you said in the interview that I found very interesting is the power of TikTok right now, due I guess the algorithms, that really lets products blow up very quickly, but you still need a store on Amazon
2
0:05:10
because TikTok does not fulfill. Talk to that.
1
0:05:13
So TikTok is what we call a demand creation platform. It’s a virality, it’s live streams, it’s posting videos that can really reach an audience extremely fast if you’ve got a good and short message that really resonates with someone in the digital or physical or product space. You know, they tried what they called fulfilled by TikTok for about five minutes and realized they couldn’t compete with Amazon.
1
0:05:36
So, the old phrase, you know, if you can’t beat them, join them. So they decided to team up with Amazon and allow Amazon to integrate with their platform. Very shortly coming out, you’re gonna be able to buy Amazon products directly inside of TikTok. Because previously, they would flow over,
1
0:05:52
meaning that, you know, you’d look at it at TikTok, you’re like, this is really cool, but I don’t necessarily trust the platform, you’d go over to Amazon and buy it. And so that was happening quite a lot. And so with the change now,
1
0:06:04
you’re gonna be able to buy those Amazon products, and which is great for sellers like us, is we can get in the influencer space and we can get people to promote our products and do live streams and reach millions of people. In fact, they just broke the record
1
0:06:16
for a $5 million three-hour run, which is now putting TikTok and its live stream capacity up there with a home shopping network and QVC. The million dollar hour was done just not long ago, about two months ago on TikTok, right? So this is now becoming a demand creation platform,
1
0:06:35
which is super cool for sellers who wanna reach a really large audience really fast.
2
0:06:40
What was sold during that million dollar hour? What was the product?
1
0:06:43
I don’t remember the product, you’re putting me on the spot. I should know the answer to that. I do know that another one beat it not long after that with a beauty product and they sold about 5 million of that beauty product in three hours.
2
0:06:55
Unbelievable. Unbelievable. It’s incredible how big that platform is.
1
0:07:00
I know it’s huge.
2
0:07:02
And again, I get your point about not trusting TikTok to put your information in there to buy something. I don’t think I’ve ever bought anything over TikTok. In fact, I’m just getting with the program on TikTok. I’m missing the boat that that’s where the algorithm is. So how soon is that Amazon relationship with TikTok going to take place? You said it’s coming where somebody can order straight on Amazon from there?
2
0:07:21
Yeah, so it’s on its way.
4
0:07:22
It’s already been approved.
1
0:07:23
They’re already doing the integration. I don’t know if there’s a release date at this moment. I know it’s in beta. It will be coming out very shortly. And so for those who trust the Amazon plan, it’s kind of a… You remember that I’m going to age myself, so forgive me.
1
0:07:35
But you know, when the internet…
7
0:07:36
It’s okay.
2
0:07:37
We like people who have wisdom.
1
0:07:40
Well, I’m not terribly old, but at 48 it seems like I’ve lived two lifetimes. But the internet coming online, it was yellow pages, right? And everybody had to have a yellow page if you were a business, if you were serious, if you didn’t have a yellow page, right? And then the internet comes online and everybody’s like, well, you’ve got to have a brochure website, because if you don’t have one of those,
1
0:07:55
you’re just not a serious business. Well, fast forward with technology and AI and so many things happening in the e-commerce world. Well, if you don’t have an Amazon presence, you’re not necessarily a serious player in the business model. So it’s become a stable backbone of all e-commerce stores to have
1
0:08:13
that backbone somewhere that people can go because they now trust it. They understand the delivery, the mechanism, the returns, you don’t like it, you deal with it, you really don’t like it, you can leave a negative review.
1
0:08:24
You have power as a customer, right? And that creation has allowed people to really trust that platform. And we simply leverage it. When we’re taking a new brand that no one’s ever heard of, and we want to make it a household name, literally,
1
0:08:37
we can leverage that brand authority to take a brand to market that no one’s ever heard of and capture new market share really fast from it.
2
0:08:45
Is that what you do?
1
0:08:47
That’s exactly what I do. I go in and I capture what we call our scene on TV because it what happened was it like four in the morning one Time I have four daughters and one of them was up at the three-year-old at that point and mom was tired And so I took the night shift because I’m a night owl and I’m up watching and the infomercial pops up for this kids toy And it was the thing you put in the car to protect the kids head and I’m like, man, that’s so cool I got to order one of those and it dawned on me
1
0:09:06
What if I could sell one of those and so I called my partner the next day and said hey How do we sell one of these? How do we get one of these manufactured? Let’s go figure this out. So we did. And what ended up happening was that infomercial they were running was generating so much traffic and demand on Amazon, but they were doing a terribly poor job of doing it. We just did a better job. So we can capture the existing demand for that product they were paying for. And we got people to buy it organically from us to the tune of about
1
0:09:33
2000 units in eight weeks. And once we realized how fast that was moving, we ordered more and more and more. And that’s precedence by what we call a little bit of trend jacking, if you will, and looking in the market and seeing products and opportunities that are out there already and simply getting in front of that demand
1
0:09:48
that is already moving in the marketplace and doing a little innovative spin. We don’t invent things, we innovate things. And with this little bit of innovation.
2
0:09:57
I like that a lot. I’m a trend watcher and I always watch which products are trending. If you tune into my Tuesday trending show, you know I do my homework. I see what’s coming. I try and get people to hands up.
2
0:10:04
So people don’t even have to have their own product. They just have to find a product that they love, they see trending and then become a reseller, correct? Almost, super close.
1
0:10:14
The last part, actually become a brand builder, right? Brands and intrinsic value in the brands create what’s called intellectual property and with the IP or intellectual property, the value of the brand, the product and the whole business increases the valuation of the company like dramatically. So I’m a business buyer and I won’t buy companies that resell products but I buy private label brands.
2
0:10:39
Does that make sense?
6
0:10:40
Got it.
1
0:10:41
Got it.
5
0:10:42
Yeah.
1
0:10:43
So the value is more connected to the audience.
2
0:10:45
How do you legally get permission to sell somebody else’s product? I know there’s affiliate relationship deals. Did you make an affiliate deal with that company?
1
0:10:53
Well, it’s actually a little more simple than that. We actually have the product manufactured for us. So when I take a product that’s existing in the market, like a air mattress, and I look at the market and I say, well, that’s in demand, people are wanting that. How do I tweak an innovative version of that
1
0:11:07
and have it manufactured for me under my brand and control the IP and the outcome, and then sell it back to the market, right? And then as I sell it back to the market as my own product, I own it. So I’m not reselling it, I’m not an affiliate.
1
0:11:20
I’m actually looking to create the brand by which other people would affiliate, maybe even resell it under structured wholesale deals or other joint ventures or affiliate relationships. So I control the business, that make sense?
2
0:11:31
Yep, makes perfect sense. Obviously you need money to be able to go and manufacture your own product, whereas if you were to sell, open a store on Amazon, you could actually sell things that exist. What’s that differentiator right there?
2
0:11:46
People who are listening be like, okay, I can go on Amazon, I’m buying a lot of stuff there, why don’t I just pick everything and say, the pool industry, and I’m only gonna sell pool stuff, I’m gonna aggregate those things. How does that work?
1
0:11:59
Well, in the retailer space, people find it sexy because it could be short-term or side hustle cash, right? A little hobby business, a little side hustle business, flipping some products for profit. That’s how I actually got started. But when I realized the power of branding and the ability to create almost automated income through branding and automation without reselling other people’s products, the world opened up. The speed and scalability of the business grew 10 times faster without as many
1
0:12:24
people, as much warehousing, no warehousing actually, and the overhead and infrastructure changed dramatically into more of a lifestyle-driven business at scale, right? So I don’t have to flip the products, I don’t house the products. When I used to resell, I’d buy 100 units of that product,
1
0:12:40
and then the problem was I couldn’t get more of it, right? So I had a built-in limitation, a scarcity to that product to go and get another 100 units of it somewhere, I’d have to go find it. And once it started to sell really well, well, I’d run through the inventory
1
0:12:53
and then I’d be like, shoot, I don’t have any more inventory. So then I’d have to hustle and go get some more. And so I basically worked myself sort of into a job with that model.
2
0:13:01
And by the way, that’s very funny.
1
0:13:02
I had 21,000 square foot of warehouse and 12 employees and 10 truck rolls a week, just so we’re clear what the job looked like. And that was running about 80 hours a week. And I basically quartered myself into a business that basically made me an employee and that’s not what I was looking to do.
2
0:13:18
I love your honesty and all that you share is very good. So you’ve learned a lot from making a lot of mistakes that you are sharing that other people shouldn’t make.
1
0:13:27
Definitely, it’s business. We pivot on mere mistakes.
2
0:13:29
Yeah, so going back to just the thing, the infomercial you saw on TV, okay, I love infomercials. And you saw the thing for the kids had and you said oh my gosh this is huge I’m gonna make it you did have to raise money to invest in manufacturing it is that
1
0:13:44
correct or no and how did you I didn’t know I mean yeah well the thing about it is it number one you have to find the profitability of the product going by the numbers and running the business is probably the most important component of what I’m about to tell you right it’s the first thing is you know what the heck do I sell and there’s so many products in your environment on commercials literally stuff you bought in the last 90 days.
1
0:14:03
But when it comes down to moving the product, you know, it didn’t take me that much. It was about $2,200 in inventory to test that product out to see if it would even sell. And once we determined that it would sell, we scrimped and pulled all the money together we could to get the next round of products because it proved it could sell. And we needed, you know, 2,000 more units. And we ran out and got 2,000 more units because the business said it’s time to go and we were like that’s our moment,
1
0:14:27
let’s go.
2
0:14:28
Yeah, Neil, you’re too smart and I think there’s more you can share with my audience. If you guys are just tuning in, this is Neil Twa, he’s an e-commerce genius. You said something in another podcast that I was listening to about the sweet spot of what you can sell price-wise to make money on Amazon, a product that shouldn’t be less than $50 or something between $50 and $150 if you’re looking to make money. What is that about?
4
0:14:53
Yeah.
1
0:14:54
So the retail price point we chose is mostly because it allows a specific net profit margin, right? So, so many people think about maybe the gross margins, I’m going to throw a few words out here so forgive me, but in the gross profit, but what they forget is what falls out of the net, the bottom, what you actually get to keep, which is kind of most important when you’re running a business and you need, you know, the profits for yourself or to
1
0:15:15
buy more marketing or hire more people to make the business go. And so we focus on a specific profit range that says we don’t want to target a product that won’t make less than $12 in net profit per unit. That’s what we get to take on every unit sold after we pay for the product, pay for the marketing, pay for any returns or storage fees or anything that allows that product, that one unit, to sell in a marketplace. When we know that, then we target particular products of a certain, what we call a tier
1
0:15:43
two seller on Amazon, somebody above $50 to $250 in price point. And you may not know this, but the average price point jumped to $69 average sale during Amazon Prime Days this year, which was one of the highest rated pricing. So we’re right in and above where most people are buying the most amount of products on that marketplace. And so with that, we know the demand is there.
2
0:16:08
Yeah, interesting number, $69. So Amazon charges what for a fee? Like you start a company, okay, you did all your homework, you got your numbers straight, you know what you’re selling. What is their piece of the pie?
1
0:16:21
So they have an SBA fee and a referral fee that’s typically around 15% if you could look at the majority of the categories in which you can sell on Amazon. Now, the 20% can range anywhere between 7% or higher above 15, could be up to 25, depending upon the kind of product in the market, the regulation of the market, or the termination of Amazon needing to provide additional services and certification and employee management of that product because of its type. So, we typically shoot for those products that are in that 15% referral fee. And that’s just a leverage against not having warehouses, employees and overhead, which
1
0:16:58
you could easily eat up 15% in a business if you’re trying to do that all yourself. And we get access to the 200 plus million prime members. So we’re basically giving them
2
0:17:06
a fee to get access to buyers. Absolutely. I mean, I think that’s a perfect deal. Except I imagine the bigger the product, the more it costs to ship it, and I’m sure that weighs in somehow.
1
0:17:19
It does. It’s an oversized fee. And we typically are trying to sell products that don’t come with an oversized fee, which basically puts a little bit more cost on to anywhere between 10 to 20 percent, depending upon the size of the product or a heavier product. But at that higher retail price point, maybe it’s going to be a $300 to $500 product.
1
0:17:36
You just have to do the numbers. If the numbers work out and the net profit, the number you’re okay with, then you might sell an oversized product.
3
0:17:42
Yeah, it’s funny.
2
0:17:43
You know a lot about the psychology of buyers and you’ve watched pattern behavior. I thought that was very interesting. You’ve been tracking behavior patterns for a long time. How does that information help people who are listening?
1
0:17:58
Well I mean, there’s what we call a psychology of the buyer. And each platform or location you sell, even if you’re just selling at a retail storefront or you popped up a tent down at the farmer’s market, you’re basically trying to get in front of an audience. You’re doing what we call eyeballs on the offer.
1
0:18:13
You’re trying to reach a specific person at the right time to buy that product. We have a target and Amazon helped us set that target of reaching somebody who will see our product, understand it, have already understood it from the market they were looking at
1
0:18:25
from a friend, family, or some other thing and willing to buy that product in 30 seconds or less. So we’re looking for those products that meet that demand that is already flowing like a river through Amazon, right? It’s just a river going through 24-7. And so as we look at those products, what we’re saying is, who is that person?
1
0:18:41
Am I that person? Am I married to that person? Are they a significant other? Are they a family member? Usually they’re women 27 to 40, okay? So we are typically targeting brands towards them
1
0:18:52
because they’re buying 80% of the products online, okay? They’re buying all the goods, the household appliances, et cetera, and because of that, we typically target brands at an angle towards that person, and with that, we have a specific psychology of a buyer
1
0:19:05
who is constantly purchasing, purchases the majority of the household goods, and has a certain range of affinity that they’re looking for in a product type. So they’re actually looking for a product that says, well, I know I could go to Walmart and get that product, but I’m going to get the one for 59, not 29, because I have a good feeling. This is a better product with a better solution,
1
0:19:25
and I’ll see a better outcome. I’ll cook better. I’ll jump higher. I’ll run faster. I’ll lose weight. I’ll do whatever. I’ll look better. Emotional connectivity to that product. And that’s where that buyer really kicks in and they come back and buy more.
2
0:19:39
So that is the 80% sweet spot women, 27 to 40, but you also talked about you have a lot of data on the 30, 40, 50, 60 markets. There’s still plenty of people who don’t fit into that category that are buying plenty of stuff even for other people, right? So it’s about doing your homework. And then I also learned from you that if you get something going, which everybody imagines how fun that would be to go to sleep
2
0:20:04
and have money just go, cha-ching, that TikTok is a platform where people, when they see something cool, they want to align with it and you can find brand ambassadors there to help blow your business up. Speak to that. That’s right.
1
0:20:18
So, the demand creation side of Amazon we talked about a minute ago, and the demand, excuse me, creation on TikTok and demand capture on Amazon. We want to create what we call a holistic channel. So we don’t want to have a single channel of sales. So once we’ve established, we’ve got a brand, we can capture it, we’re gaining market share,
1
0:20:37
we’re making sales and profits on Amazon, we’ll go over to TikTok shop and we’ll start getting brand ambassadors or users, internet content people, influencers is the best way to say it, and we will get them to promote our product, and they actually get an affiliate commission
1
0:20:51
of 20 to 40% on that product for promoting it on videos. That comes back to us in the form of, of course, sales, where we can move more products through that market channel. And so TikTok has become a great place for a secondary channel to exploit brand opportunity and creation, and getting into the, you know, basically in front of more people, millions of people who want to potentially buy our product right when they get access to the video and they see the opportunity, right? Yeah. Okay. The one topic we
2
0:21:24
didn’t touch that I wanted to talk about is the recent news that Amazon said, oh yeah, to Timo and Shine and TikTok shop, you guys are selling really inexpensive products. We can do that too. So they just launched their own like competitor site. What does that mean?
1
0:21:41
Yeah, they call it Hull and their goal there I think is to try to get a number of manufacturers to come direct to market. And what that is in the world where I live in is we call it a tier one seller. And so as we have talked about being a tier two, even tier three seller in terms of price, affinity and the market so that we can simply gain them into our market share knowing that an Amazon Prime member, on average, will spend $1,000 or more a year. So, Amazon is doing what we call a loss leader in the marketplace to take over those sellers
1
0:22:17
and bring them to their platform so they will simply spend more money on additional products. So, from my perspective and the leader of Voltage and what we do in our brand and clients’ brands is to, you know, not worry about that because it’s simply going to bring more people to the platform. And when those people do show up, they’re going to be buying more product at higher price points. So, we don’t compete again at that tier one level, which would be sub $30 products, in
1
0:22:41
this case sub $20 or even $10 products, because that is a volume play. And in the world of business, you might move volume, but as long as it meets profitability, then it’s an opportunity. If you sell 1,000 units this month at $1 and you sell 2,000 units next month at $1 in profit, you didn’t actually gain anything, right? Because now you got more product, more movement, and more overhead. It would have been better if you sold 1,000 units the second month but increased your profits to $3 or $5 per unit. And so with that,
1
0:23:10
I just see it as an opportunity to bring more people to the platform. Amazon may be seeing it in the same way, but really they’re just trying to knock their competition off. And they know they have the infrastructure, the delivery, and certain things that are going to occur
1
0:23:22
in the market based on changes to the administration appear that they’re making a movement ahead of that because those companies are actually gonna get stuck at the ports, unable to allow those to come through customs. And I think Amazon has figured out a way to get around that.
2
0:23:37
Cool. So, Voltage, your company, not only helps people take a product out into the marketplace online and really get it done, but I think I understand you also help companies grow so you can get them bought out and that you are involved with the buyout process too. Is that, am I off base?
1
0:24:00
That’s correct, yeah. Yes, absolutely.
2
0:24:02
Okay, so you’re running the build company.
1
0:24:05
We are the beginning and the end. So while we help, we launch our own brands and we own and operate our own companies inside of Voltage Holdings. But I also bring clients in or individuals who want to, you know, say be an entrepreneur,
1
0:24:16
a solopreneur, or they run a business and wanna take opportunity to get into those channels, we help them start or grow into the marketplace. Now, remember when I said I owned all that warehouse and made the mistake and had the 12 employees? Well, when I got rid of all those people,
1
0:24:29
I’m like, well, how do I actually get some of this done without having more employees? And so we sat on the path of training CEO operators to build companies, teach them, and mentor them one-on-one until they’re successful with that brand, and then give them opportunities to partner with us.
1
0:24:45
So when that occurred, we have product partners that are CEO operators of companies we help build. We buy companies through a veteran-backed company called Patriot Growth Capital, veteran-funded, veteran-invested, veteran-operated, where we acquire those businesses.
1
0:25:00
And then I bring in operators that have been trained by us and managed by us to run those companies. So, in essence, I have, you know, mercenaries and to know employees of highly skilled, trained people running companies every day, week, and month who then partner with us to run companies we acquire
1
0:25:15
or build up. And that’s how I basically got out of the employee business. I just trained people to become very good at this.
2
0:25:21
Oh, this is good. So anybody who’s got a product who wants to go to sleep at night and have, you know, just wake up to more money should get in touch with you. That’s number one. How do they find you?
4
0:25:31
VoltageDM.com.
1
0:25:32
That’s VoltageDigitalMarketingDM.com. Or you can go over to TikTok and follow me there or any social media you feel comfortable with.
2
0:25:41
And one last question for you. Do you have a star product along the way that makes you smile that you’re involved with that we should know about?
1
0:25:49
Yeah, there are plenty of them. The one most frequently we literally just launched was this amazing Egyptian, certified by the Egyptian government, 1200 thread count cotton that you can find on Amazon. It’s the only Egyptian branded cotton on Amazon certified
1
0:26:06
with a registered number from the Egyptian government we got. And that is now launched. And in the 12 days it’s launched, it’s averaging about $4,000 a day in sales. So at this point, we’re loading up inventory, we’re going for scale.
1
0:26:18
It’s a $5 million brand in the next 24 months.
2
0:26:22
That’s incredible. Do you have a set of those sheets, Neil?
1
0:26:25
We do, I’ll get you in touch and we’ll get you some of those. They’re
2
0:26:29
like sleeping on butter. Don’t think people don’t want to sleep on butter. That’s one of the great pleasures of life is having the right sheets on your bed. And if you can figure out how to get them to be… Absolutely. Make sure we get better. It was a real nice opportunity to get to meet you. I really learned a lot from you, Neil, and I hope I shared some knowledge with my audience too. I always bring really innovative people to my platform. So thank you for your time.
2
0:26:51
Really great getting to know you and sending everybody your way at VoltageDM.com. Have a great rest of your day.
1
0:26:58
Wonderful. Thank you, Debbie.
2
0:27:01
OK. Can’t wait to figure out what I’m selling. Bobby, we’ve got to sell something while we’re sleeping. I don’t know what that is yet, but my goodness. We’ve got to come to some conclusion. All right.
2
0:27:10
All right. More to come on the Debbie Nigro show.
Transcribed with Cockatoo
