Barbie Dolls Are Now Honoring Front Line Workers!
Mattel, Inc. just announced that Barbie® will donate $5 for the sale of every eligible Barbie doctor, nurse and paramedic doll sold at Target during August to the First Responders Children’s Foundation (FRCF), benefiting the children of first responders.
These special Barbie dolls give children the opportunity to role-play with everyday heroes who show up for us in emergencies 365 days a year.
LOVE THIS! Go Barbie
Jillian Crane, President of First Responders Children’s Foundation joined me for a great conversation that makes me love Barbie more now than I did as a kid.
As a kid I liked her hair, her playhouse and Ken better than her, because quite frankly her swanky lanky physique just made my chubby one feel inept. But times have changed and so has Barbie. With over 200 careers, Barbie continues to celebrate role models, as every child imagines that they can be anything, but actually seeing that they can, and hearing the stories of others, makes all the difference.
Jillian Crane said , “Mattel and Barbie showed up for First Responders Children’s Foundation at the beginning of the pandemic. With their generous donations, we gave some joy to children across the country during a very difficult and scary time. With Mattel’s financial support, we bought thousands of hotel room nights with food stipends for first responders on the frontlines.” Very Cool.
Jillian added, “This exciting new partnership with Mattel, Barbie and Target will support our Power of Play Program which focuses on the social, emotional and behavioral well-being of children.
BTW: This is a continuation of Mattel’s #ThankYouHeroes signature program, launched last year as part of the company’s broader “Play it Forward” platform, focused on leveraging Mattel’s iconic brands to give back to communities in times of need.
