The CEO of DRY SODA, Sharelle Klaus is risking a huge new life. She moved out of her home, gave away most of her stuff, built out an SUV into a camper, and is running her company from the road.
As Sharelle says herself, “Clearly this is not in the CEO handbook of “How to Run a Company”, but I am going to write my own handbook.”
Sharelle believes “Freedom Is On the Other Side of Fear”.
Wow what a gritty move for this mother of 4 who after 17 years of running her company, with kids now grown, decided her life was not working for her anymore and decided to risk her own dream. Go Sharelle!
Her company DRY SODA evolved from her passion for the culinary world and celebrating each part of a meal – including the beverages. While going through her multiple back to back pregnancies, Sharelle couldn’t drink wine or alcohol with her meals so she invented her own non alcoholic spirits, to keep her own party going. She recognized the need for a refreshing clean non-alcoholic beverage option in the market that was worthy of pairing with a meal.
DRY SODA started with her making botanical bubbly beverages for social drinking anytime in her kitchen. Now DRY SODA is available at a location near you. Check the website for where. Besides ordering on Amazon, near me I can pick some up at CVS or Walmart.
As for Sharelle she’s now available from her SUV wherever she happens to be. She happens to be in LA for this conversation when she checked in from the road on The Debbie Nigro Show.
Now this is what I call a real time ….”Risk It Or Regret It!”
Caution: Listening to this podcast interview may cause you to give away all your stuff and hit the road.
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Sharelle Klaus brings nearly three decades of entrepreneurial, financial, and technology industry experience to her role as CEO at DRY. As an advocate for advancing the sober curious movement, she also spearheaded DRY’s investment stake in Austin-based sober bar, Sans Bar, and co-authored The Guide To Zero Proof Cocktails.
Prior to founding DRY, she worked as a consultant for Infrastructure Management Group and Price Waterhouse. She also served as president of the Forum for Women Entrepreneurs, where she drove strategic development of programs, events and fundraising for the organization’s 250+ Seattle-area members. Klaus has been featured in numerous publications including Huffpost, Forbes, Wall Street Journal, Bon Appetit, and Imbibe, as well as has spoken at various beverage industry events, including BevNET Live and Lo and No Beverage Summit. She was also honored by Seattle Business Magazine as one of its 2018 CEOs of the year.
